We are a small proudly owned American brand founded in 2021, and ran by women!

We’re a women-owned brand inspired by self-expression, clean ingredients, and the rituals that make us feel most like ourselves.

Before Purevella was a brand, it was a feeling—a desire to create beauty that feels personal, clean, and high end. We started with perfume oils because scent has the power to transform a moment, a mood, even your confidence. From there, we expanded into natural beauty essentials like hair and skin oils.

Every product we make is skin-loving, and rooted in the belief that beauty should feel as good as it looks.

Whether it’s a fragrance that lingers softly or an oil that nourishes deeply, Purevella is about celebrating the beauty you already have.

So take your time. Explore. And most of all—feel good in your skin.