We are a small proudly owned American brand founded in 2021, and ran by women!

We’re a women-owned brand inspired by self-expression, clean ingredients, and the rituals that make us feel most like ourselves.

Before Purevella was a brand, it was a feeling—a desire to create beauty that feels personal, clean, and high end. We started with perfume oils because scent has the power to transform a moment, a mood, even your confidence. From there we have expanded to accessories, lifestyle, and more.

Every product we make is rooted in the belief that beauty should feel as good as it looks.